GOLF MANUFACTURER BRAND EXPERIENCE EVOLUTION PART 2

Opportunity:

After completing a holistic golfer journey mapping and execution framework, the golf manufacturer invited Crescent Consultancy back to deepen the evolution. With strong awareness, loyalty, and CX/EX maturity already in place, leadership sought to elevate the brand experience further by focusing on human connection across every touchpoint.

Scope:

Together we:

• Built on enterprise‑wide executive alignment already in place.

• Revisited touchpoint mapping to highlight opportunities for a signature, values‑aligned brand experience.

• Facilitated workshops to boost empathy, surface friction points, and clarify success metrics.

• Aligned leaders around prioritization of key areas to maximize impact.

• Empowered employees and assigned leaders to own the transformation.

Result:

• Unified leadership committed to embedding deeper human connection across the golfer journey.

• Clear prioritization of touchpoints to focus resources where they matter most.

• Engaged and empowered employees, enthusiastic about progress and confident in their role.

• A clear, prioritized, and actionable roadmap for continuing the brand experience evolution, ensuring the premium positioning is continually elevated.