One Moment Isn’t Enough
- Jun 1
- 2 min read
Natalie K. Jackson May 14, 2026
I had a small moment last week that stuck with me.
A few of the leaders who joined roundtables I hosted chose to participate because they’d attended a webinar I ran a few months ago. One guest mentioned that she remembered it once they saw my email… but otherwise, attending the webinar had completely slipped her mind.
What struck me wasn’t that the webinar wasn’t valuable. They were engaged, thoughtful, and exactly the kind of people you hope show up.
It’s just that… life kept moving.
It reminded me of something we all know but rarely design for: Even meaningful experiences don’t stick unless they’re reactivated.
We forget about 70% of new information within a day unless it’s reinforced (Ebbinghaus Forgetting Curve).
We put so much pressure on a single moment to land, whether a post, a launch, a webinar, a presentation, a one-pager.
However, most people are already at capacity. Listening is something we try to do, but with so much coming at us all the time, I’m not sure what we hear, ignore, digest, internalize, or just let fly by us.
Impact doesn’t come from one moment. It comes from showing up again, in a slightly different way, at the right time.
This is a solid reminder to reopen a door someone already walked through. Yes, we need to balance overdoing it vs. never doing it. We need to get out of our own way, and test out what’s resonating, and to be unafraid to reach out again.
The goal isn’t to be memorable once. It’s to be useful, impactful, and to find that human connection, over time.
I’m curious what others are seeing. What’s something you poured a lot into that people loved… and then simply moved on from?